GENERATING CAPABILITIES AND CULTURAL DOMINANTS OF TEXTS – “CULTURAL CAPITAL” IN THE SEMIOSPHERE

Abstract

The study is based on the idea of Bassnett and Lefevere about texts as “a cultural capital.” They have reproducibility, prevalence, frequency and recognition in the cultural semiosphere and ensure the sustainability of culture for a long time. For us, an important property of these texts is their reproducibility in culture. The historical fact about the death of Zhoshy Khan belongs to the most important texts of Turkic and Kazakh culture, which over the course of seven centuries regularly generates texts of various semiotic natures – verbal (legends, poems) and non-verbal, multimodal (ballet, animated film, symphony). The correlation between the signified of the original text and secondary texts can be complete or partial. Cultural dominants play an important role in the correlation of signified, i.e., elements of the signified – characters, storyline, artifacts, etc. In the text we are studying, the most recognizable cultural dominant is the character of Aksak kulan (‘lame kulan’), the intertextual nature of which is most clearly represented in the poem by Olzhas Suleymenov. The lame kulan is a hypersign containing symbols, allusions, cultural codes and thereby supporting the viability of the text-cultural capital.