LITERARY CRITICISM ONLINE AN ANALYSIS OF THE EVALUATION CRITERIA ON GERMAN AND SERBIAN INTERNET PORTALS

Abstract

This paper investigates literary reviews on both German and Serbian Internet portals, which predominantly shifted to the on-line sphere during the  last two decades, thus becoming one step ahead of the literary reviews in the printed media where they are less and less published, apart from being provided with less and less space. The investigation of literary reviews on the selected portals relies on analytic and comparative methods, with regards to those evaluative criteria that ensure good critical review and that are relied upon during discussion of the literary texts. The paper is examining whether the authorized texts are published at these portals and to what extent, whether the signed authors show professional competence, whether scientific criteria are among prerequisites in the published texts, whether the professional competence is susceptible to external factors, such as pressure from publishing houses, and whether they are market-oriented and governed by business rules. Finally, the paper investigates if the reviews are subjected to further revision process, as means of a control mechanism. The analysis of the abovementioned factors should give us a better insight in how the requirements for good literary reviews are met on the Internet portals.