TOURISM DISCOURSE IN LANGUAGE TEXTBOOKS: A CRITICAL APPROACH

Autori

  • Pau Bori University of Belgrade, Faculty of Philology, Iberian Studies Department

DOI:

https://doi.org/10.18485/kkonline.2018.9.9.1

Ključne reči:

language textbooks, tourism, critical discourse analysis, critical pedagogy, material development, neoliberalism, commodification, Catalan language

Apstrakt

Within the framework of critical pedagogy theory and using critical discourse analysis, the purpose of this article is to examine how tourism discourse is constructed and what ideological forces are manifested in foreign language textbooks. To that end, six series of Catalan language textbooks are critically examined through an analysis based on main themes, genres and perspectives. Findings indicate the relevance of tourism discourse in textbooks, which occurs mainly through autobiographical narratives, promotional texts and commercial-oriented genres. Further, this paper argues that four main perspectives are embedded in tourism discourse in the textbooks examined: (a) consumerism; (b) superficial cosmopolitanism; (c) a dominant rationality related to the neoliberal capitalist economy; and (d) culture as a commodity. The article ends with a call to language teaching professionals to be more aware of the ideological underpinning of textbooks.

Objavljeno

08. 12. 2018.

Broj časopisa

Rubrika

Studije i istraživanja

Kako citirati

TOURISM DISCOURSE IN LANGUAGE TEXTBOOKS: A CRITICAL APPROACH. (2018). Komunikacija I Kultura Online, 9(9), 1-21. https://doi.org/10.18485/kkonline.2018.9.9.1